Oasis Senior Advisors

An extensive rebrand for one of the largest senior placement businesses in the U.S.

Brand identity development and activation for Oasis Senior Advisors, a national franchise of senior resource and placement professionals. With over 100 franchises nationwide, Oasis celebrated landmark growth over the past five years by shifting its focus inward. Working directly with company leadership and agency peers, research and evaluation of the existing identity and collateral were performed at a corporate and market-specific level. Findings from this review were leveraged in a comprehensive rebrand of the organization centered on evolving and modernizing the brand while retaining its equity. Existing corporate, marketing, and advertising collateral were reimagined alongside new tools designed with a digital-first strategy in mind.

Oasis Senior Advisors' new brand launched in all markets in August 2021.

CLIENT

Oasis Senior Advisors Franchise Systems

TYPE

Art Direction

Brand Development

Identity & Logo Design

Old logo

New logo

From the onset of the branding process, I placed emphasis on changes to the visual identity as an evolution, not a departure. The existing identity maintained a sizable degree of brand awareness as evidenced by franchise growth, client growth, and market research year-over-year. Rebrand efforts required a dual focus: retain brand equity while correcting pain points within the previous identity.

Placing equal focus on the two tiers of the business, corporate and franchise, was integral to brand development. Corporate elements and collateral were scaled to the franchise level through market-specific customization, allowing franchise owners greater control over their businesses' identity while remaining compliant with national brand guidelines.

A diverse and authentic representation of each franchise market and its clientele was always an essential element of the redeveloped marketing collateral. Existing materials were completely redesigned with the ability to interchange headlines, content, and photography from pre-selected options, as well as upload your own photos based on preset quality and size parameters.