Digital Lead Performance

Weekly social media marketing campaigns for a national network of powersports, motorcycle, and marine dealers.

Design for weekly cross-platform social campaigns on behalf of Digital Lead Performance's white-glove digital marketing services. Yearly storyboarding and monthly campaign themes are developed in partnership with DLP leadership, with all art direction and design handled independently. Each week of the campaign month features a suite of social media and web assets with unique styling, packaged and distributed to DLP's network of 70+ powersports and marine dealers for licensed use in their consumer marketing. Select pieces and formats are shown below to illustrate concept.

CLIENT

Digital Lead Performance

TYPE

Art Direction

Graphic Design

Content Creation

Digital Lead Performance's core market is comprised of motorcycle dealers, of which Harley-Davidson is the majority.

Instagram stories are leveraged for timed communications.

Digital newsletter banners illustrate theme and provide baseline styling for color and typography.

Calls for pre-owned vehicles remain prominent as the industry grapples with post-pandemic supply shortages.

Charity rides and benefits for special causes are significant drivers for powersports dealers, connecting them to their patrons and their community.